Our Philosophy
“Together we stand, Divided we fall”
The Seemingly Eternal Struggle
Aggregating and leveraging diversity… An example
What makes many European countries so attractive from a tourism point of view? Their internal diversity!
What is most likely those countries biggest obstacle to promote the destination? The incapacity to leverage that same diversity… Regions, sub-regions, municipalities doing their own thing to promote their own reality, missing out on the opportunity to join forces and expose their vast diversity in a unified, way more efficient effort. On top of that, many industries that are fundamental in the tourism offering are also going their own way rather than leveraging the synergies with other players; wine producers attend wine fairs, the travel trade attends tourism fairs, artisanal players attend artisanal fairs…
You want to reach and impress your future customers; gather the players of various industries; gastronomy, fashion, artisans and have them showcase what they offer together; the likelihood to draw interest and generate customers becomes bigger…
You want to be success full to in promoting your destination? Then leverage the marketing power of each of those players individually in combining efforts; your reach will expand exponentially! Leverage diversity by aggregating it, don’t let diversity become an obstacle but make it the key to success.
The Riva & Gritti Palace Story
Was it a challenge? Yes. Was it worth the struggle? Yes. Did it change two industries for the better? Yes. We brought this vision to reality…
In 2015, The Gritti Palace & Riva embarked on a partnership where Gritti Palace guests could enjoy the luxury of experiencing Venice on a Riva yacht as well as a cocktail at the Gritti’s newly launched Riva cocktail bar on the Canal Grande. What brought the worlds of hospitality and yachting together? The foresight of potential synergies by leveraging each other’s established & reputable brand names.
Partnerships of this nature can benefit both parties by allowing them to expand visibility to both current & potential customers. The Gritti Palace provides its guests with the unique experience of being on a luxury yacht, whilst Riva gets exposure within the affluent travel community. Both brands thus leverage each other’s market reach within the luxury industry.
In short, Riva now goes beyond traditional selling & exposure channels, such as boat shows and nautical database sales, to having a dynamic showroom & exclusive boat deal, attracting a new database of potential customers. The Gritti on the other hand, by tapping into Nautical activities, offers an experience unlike any other hotel in Venice to both current & future customers.
Interested in learning more about our services & clients?
Services
What we do
Cross Industry Partner Marketing
Identification of brand partners
Marketing plan development
Co-creation of marketing activities and events
Hospitality Sales & Marketing
Sales strategy & execution
On & off line marketing plan development
Branding and partnerships
Destination Marketing
Corporate partnerships
Brand architecture and positioning
Digital & event marketing
Benefits
Let us Explain
Cross Industry Partner Marketing
Reach new customers & enhance visibility
Create a new market space, your own market space
Cost savings & Increment revenues
Hospitality Sales & Marketing
Increment revenues
Brand enhancement
Explore new marketing and distribution channels
Destination Marketing
Corporate funding
Brand enhancement
Market penetration
Notable Connections & Activities
It’s what we’ve done
Christo’s Floating Piers & Riva , June 2016, Lago d’Iseo
Hotel Gritti Palace Venice & Riva, 2015- ytd The Riva Experience and Lounge
The Westin Excelsior Venice and the Venice Biennale, 2003-2005-2007-2009
Rolls Royce & Riva, Concours d’Elegance, Lake Como 2016
Lange & Sohn watches & Riva, Concours d’Elegance, Lake Como 2015
Ferretti Group & the Luxury Collection by Starwood, Cannes Boatshow 2015
Hotel Diana Majestic & Heineken, H Club Lounge, Milano 2000- ytd
Peninsula Paris & Pershing , Palma de Mallorca 2015
Itama & Rubirosa, Capri 2015
The Luxury Collection Italy, Riva and Rusminiani partner at the Via Montenapoleone Yachting event, Milano, May 2016
Launch of the Rivamare yacht on Lake Iseo in cooperation with Starwood Italy hotels, June 2016
Veuve Clicqot and the Ferretti Group, Cannes Boatshow 2014-2017
Yacht Club Monaco and the Ferretti Group, Monte Carlo 2014-2018
Regione Sardegna & Cala di Volpe, Coppa Costa Smeralda, Sardegna 2006-2007
Heiniken and Hotel Diana Majestic, H Club Lounge, Milano
Marketing & Strategy
Connecting industries in the luxury market
Connecting – Everybody has a network; every network of people has an even larger reach that can expand into other networks through both professional and personal connections. Identifying the network of individuals and connections needed, and linking the right dots together, is what can lead to great collaborative successes in any endeavor.
The underlying successes achieved from connecting industries, lie in the ability to step into the shoes of each respective industry. As a by-product of this ability, one is able to see their own industry through the eyes of a different one, highlighting areas where innovation and development is possible. Visualising the potential synergies from working together, and then developing them through collaborative engagement, allows for the creations of mutually beneficial and successful partnerships.
Knowledge & Reach
Leading World Market Connectivity
Diversity – ChessaConnect is essentially the fabled King Arthur’s round table; everybody gets the same experience no matter what seat you are sitting in. Our job is to look at it from all perspectives to ensure the experience is beneficial to all. We allow you to benefit from the diversity of each person around the table by connecting their unique network and specialties to you. Connecting that diversity, as well as the wants and needs of each person is ultimately what leads to innovation in partnerships, which we believe, equals strength and success.
Innovation – Partnerships, Diversity and Connecting sum up to be/achieve innovation; instead of thinking within your own reality, you go beyond. Do things differently. Leverage on diversity; diverse people and networks. Think outside the box.
Our Logo speaks volumes
WHY the Capovolto as our logo? The Capovolto is a symbol dating back from the Neolithic Age. It symbolized an ‘upside down being’ This reflects the way we believe things should be looked at; from the other person, company’s perspective, not from one’s own. This is a focal point of our company. Our primary markets: Hospitality, Nautical, Luxury consumer goods, Gastronomy, Private Jetting, and Government, often have a common problem; most businesses stick to the traditional point of view, especially in marketing.
WHY do most businesses stick to the usual?
Because outside the box can be a scary place!
That is WHY today’s most innovative companies are those who are willing to go beyond the traditional channels and bath in the more powerful yet unchartered ‘unconventional’
WHY are traditional channels just not ok?
Because just ‘ok’ is insufficient for further growth
A company or brand should always look for improvement;
- Improvement in how it is perceived
- Improvement in customer reach, new channels bring new customer base
- Improvement in its product and the way that product is being displayed
Improvement through innovation comes from new perspectives…
EXAMPLE: let’s take Apple as an example. When nearly bankrupt, Steve Jobs a true visionary, brought forth a new innovative product which created a new market and since their continued marketing efforts are all about re-enforcing their brands and create an enormous sense of belonging to the brand. That’s a come from behind win in our book!
WHY use Chessa Connect for the purpose of growing your business and enhancing your brand?
Chessa Connect masterfully helps companies identify ways to go beyond traditional marketing channels, extend its reach to new customers, identifying other industries to collaborate and build brand perception/awareness through innovative partnerships.
WHY go cross industry?
Diversity. Partnering up with other industries means having others take an ‘uncontaminated look’ at your business and vice versa to ultimately uncover opportunities to work together. Flip your stale perspective on its head.
A lot of people may aspire to own your branded wares and you are not reaching them today. Cross industry partnerships are an enormous opportunity from a brand enhancement and growth point of view. Reaching customers you can ONLY reach if you go beyond your own industry.
WHY leverage on your suppliers?
A supplier should be more than a company you just purchase goods from. As an example:
A supplier might be interested to tap into your customer base on a much broader level! Hotel companies working with local suppliers might offer them the possibility to extend their reach by sponsoring activities well beyond the local market. Or vice versa, a hotel might be interested to tap into the database of its own suppliers by tagging in to their marketing activities, such as customer events. Food suppliers, soap suppliers, financial suppliers, all of them will somehow have an interest in your customer base and at the same time you could tap into their database. It’s all about broadening reach and also have cost savings. Win, win.
Ok, Ok but back to the beginning, WHY again? Simple example:
If you can afford a 5 million dollar yacht you qualify to be a customer for pretty much every luxury brand.
A traditional activity for a Nautical business is a boat show. Integrate that “Show” into a “Hospitality experience” and you’ve grown your customer visibility exponentially whilst erasing that old sterile static feel which ultimately creates more conversions in sales. That statement refers to both the nautical business and the hospitality partner.
Ok so WHY Chessa Connect again?
We are experts in connecting the dots, the industries. Whether its Hospitality, Nautical business, Luxury Goods or even Government. Our expertise and enormous network brings the whole of the Luxury segment together.
Diversity is the key to success; as in people, as in working with other companies leading to innovative ideas and initiatives leading to growth.
What about E- MARKETING?
How do you reach those that want to BELONG to your brand? You use a virtual on line world to enlarge this TRIBE, this COMMUNITY
Strive to duplicate the organic human experience in a DIGITAL space. Simple.
EVERYBODY WINS
Example: 3 brands come together in a destination to cross promote and they are all that much more successful working together. What does that, as a by product, do for the destination itself? It increases the destination awareness and positive perception. IE: Destination Marketing. Chessa Connect simply connects yet another dot to include a 4th or 5th partner which would be the government or another interested business to capitalize on the new organic destination growth. Only adding more strength to the original 3. And so on and so on. Pretty simple right? That, world, is WHY.