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Cross Industry Brand Partner Marketing Training & Consulting Hospitality Sales & Marketing Cross Industry Innovative Destination Marketing

  • Identification of brand partners
  • Marketing plan development
  • Co-creation of marketing activities and events

  • Sales strategy & execution
  • On & off line marketing plan development
  • Branding and partnerships

  • Corporate partnerships
  • Brand architecture and positioning
  • Digital,  event, and real time brand marketing

Our Philosophy

Together we stand, Divided we fall

The Seemingly Eternal Struggle

Aggregating and leveraging diversity… An example

What makes many European countries so attractive from a tourism point of view? Their internal diversity!

What is most likely those countries biggest obstacle to promote the destination? The incapacity to leverage that same diversity… Regions, sub-regions, municipalities doing their own thing to promote their own reality, missing out on the opportunity to join forces and expose their vast diversity in a unified, way more efficient effort. On top of that, many industries that are fundamental in the tourism offering are also going their own way rather than leveraging the synergies with other players; wine producers attend wine fairs, the travel trade attends tourism fairs, artisanal players attend artisanal fairs…

You want to reach and impress your future customers; gather the players of various industries; gastronomy, fashion, artisans and have them showcase what they offer together; the likelihood to draw interest and generate customers becomes bigger…

You want to be success full to in promoting your destination? Then leverage the marketing power of each of those players individually in combining efforts; your reach will expand exponentially! Leverage diversity by aggregating it, don’t let diversity become an obstacle but make it the key to success.

The Riva & Gritti Palace Story

Was it a challenge? Yes. Was it worth the struggle? Yes. Did it change two industries for the better? Yes. We brought this vision to reality…

In 2015, The Gritti Palace & Riva embarked on a partnership where Gritti Palace guests could enjoy the luxury of experiencing Venice on a Riva yacht as well as a cocktail at the Gritti’s newly launched Riva cocktail bar on the Canal Grande. What brought the worlds of hospitality and yachting together? The foresight of potential synergies by leveraging each other’s established & reputable brand names.

Partnerships of this nature can benefit both parties by allowing them to expand visibility to both current & potential customers. The Gritti Palace provides its guests with the unique experience of being on a luxury yacht, whilst Riva gets exposure within the affluent travel community. Both brands thus leverage each other’s market reach within the luxury industry.

In short, Riva now goes beyond traditional selling & exposure channels, such as boat shows and nautical database sales, to having a dynamic showroom & exclusive boat deal, attracting a new database of potential customers. The Gritti on the other hand, by tapping into Nautical activities, offers an experience unlike any other hotel in Venice to both current & future customers.

Our Proven Successes
Made to Date
Years of Experience

Interested in learning more about our services & clients?



What we do

Cross Industry Partner Marketing

Identification of brand partners

Marketing plan development

Co-creation of marketing activities and events

Hospitality Sales & Marketing

Sales strategy & execution

On & off line marketing plan development

Branding and partnerships

Destination Marketing

Corporate partnerships

Brand architecture and positioning

Digital & event marketing


Let us Explain

Cross Industry Partner Marketing

Reach new customers & enhance visibility

Create a new market space, your own market space

Cost savings & Increment revenues

Hospitality Sales & Marketing

Increment revenues

Brand enhancement

Explore new marketing and distribution channels

Destination Marketing

Corporate funding

Brand enhancement

Market penetration

Notable Mentions

Notable Connections & Activities

It’s what we’ve done

Christo’s Floating Piers & Riva , June 2016, Lago d’Iseo

Hotel Gritti Palace Venice & Riva, 2015- ytd  The Riva Experience and Lounge

The Westin Excelsior Venice and the Venice Biennale, 2003-2005-2007-2009

Rolls Royce & Riva, Concours d’Elegance, Lake Como 2016

Lange & Sohn watches & Riva, Concours d’Elegance, Lake Como 2015

Ferretti Group & the Luxury Collection by Starwood, Cannes Boatshow 2015

Hotel Diana Majestic & Heineken, H Club Lounge, Milano 2000- ytd

Peninsula Paris & Pershing , Palma de Mallorca 2015

Itama & Rubirosa, Capri 2015

The Luxury Collection Italy, Riva and Rusminiani partner at the Via Montenapoleone Yachting event, Milano, May 2016

Launch of the Rivamare yacht on Lake Iseo in cooperation with Starwood Italy hotels, June 2016

Veuve Clicqot and the Ferretti Group,  Cannes Boatshow 2014-2017

Yacht Club Monaco and the Ferretti Group, Monte Carlo 2014-2018

Regione Sardegna & Cala di Volpe, Coppa Costa Smeralda, Sardegna 2006-2007

Heiniken and Hotel Diana Majestic, H Club Lounge, Milano


Marketing & Strategy

Connecting industries in the luxury market

Connecting – Everybody has a network; every network of people has an even larger reach that can expand into other networks through both professional and personal connections. Identifying the network of individuals and connections needed, and linking the right dots together, is what can lead to great collaborative successes in any endeavor.

The underlying successes achieved from connecting industries, lie in the ability to step into the shoes of each respective industry. As a by-product of this ability, one is able to see their own industry through the eyes of a different one, highlighting areas where innovation and development is possible. Visualising the potential synergies from working together, and then developing them through collaborative engagement, allows for the creations of mutually beneficial and successful partnerships.

Knowledge & Reach

Leading World Market Connectivity

Diversity – ChessaConnect is essentially the fabled King Arthur’s round table; everybody gets the same experience no matter what seat you are sitting in. Our job is to look at it from all perspectives to ensure the experience is beneficial to all. We allow you to benefit from the diversity of each person around the table by connecting their unique network and specialties to you. Connecting that diversity, as well as the wants and needs of each person is ultimately what leads to innovation in partnerships, which we believe, equals strength and success.

Innovation – Partnerships, Diversity and Connecting sum up to be/achieve innovation; instead of thinking within your own reality, you go beyond. Do things differently. Leverage on diversity; diverse people and networks. Think outside the box.

Chessa Connect Team

Network of Experts


Simplicity. Innovation. Authenticity.

Our Logo speaks volumes

WHY the Capovolto as our logo? The Capovolto is a symbol dating back from the Neolithic Age. It symbolized an ‘upside down being’ This reflects the way we believe things should be looked at; from the other person, company’s perspective, not from one’s own. This is a focal point of our company. Our primary markets: Hospitality, Nautical, Luxury consumer goods, Gastronomy, Private Jetting, and Government, often have a common problem; most businesses stick to the traditional point of view, especially in marketing.

WHY do most businesses stick to the usual?

Because outside the box can be a scary place!
That is WHY today’s most innovative companies are those who are willing to go beyond the traditional channels and bath in the more powerful yet unchartered ‘unconventional’

WHY are traditional channels just not ok?

Because just ‘ok’ is insufficient for further growth
A company or brand should always look for improvement;

  • Improvement in how it is perceived
  • Improvement in customer reach, new channels bring new customer base
  • Improvement in its product and the way that product is being displayed

Improvement through innovation comes from new perspectives…

EXAMPLE: let’s take Apple as an example. When nearly bankrupt, Steve Jobs a true visionary, brought forth a new innovative product which created a new market and since their continued marketing efforts are all about re-enforcing their brands and create an enormous sense of belonging to the brand. That’s a come from behind win in our book!

WHY use Chessa Connect for the purpose of growing your business and enhancing your brand?

Chessa Connect masterfully helps companies identify ways to go beyond traditional marketing channels, extend its reach to new customers, identifying other industries to collaborate and build brand perception/awareness through innovative partnerships.

WHY go cross industry?

Diversity. Partnering up with other industries means having others take an ‘uncontaminated look’ at your business and vice versa to ultimately uncover opportunities to work together. Flip your stale perspective on its head.

A lot of people may aspire to own your branded wares and you are not reaching them today. Cross industry partnerships are an enormous opportunity from a brand enhancement and growth point of view. Reaching customers you can ONLY reach if you go beyond your own industry.

WHY leverage on your suppliers?

A supplier should be more than a company you just purchase goods from. As an example:

A supplier might be interested to tap into your customer base on a much broader level! Hotel companies working with local suppliers might offer them the possibility to extend their reach by sponsoring activities well beyond the local market. Or vice versa, a hotel might be interested to tap into the database of its own suppliers by tagging in to their marketing activities, such as customer events. Food suppliers, soap suppliers, financial suppliers, all of them will somehow have an interest in your customer base and at the same time you could tap into their database. It’s all about broadening reach and also have cost savings. Win, win.

Ok, Ok but back to the beginning, WHY again? Simple example:

If you can afford a 5 million dollar yacht you qualify to be a customer for pretty much every luxury brand.

A traditional activity for a Nautical business is a boat show. Integrate that “Show” into a “Hospitality experience” and you’ve grown your customer visibility exponentially whilst erasing that old sterile static feel which ultimately creates more conversions in sales. That statement refers to both the nautical business and the hospitality partner.

Ok so WHY Chessa Connect again?

We are experts in connecting the dots, the industries. Whether its Hospitality, Nautical business, Luxury Goods or even Government. Our expertise and enormous network brings the whole of the Luxury segment together.

Diversity is the key to success; as in people, as in working with other companies leading to innovative ideas and initiatives leading to growth.
What about E- MARKETING?
How do you reach those that want to BELONG to your brand? You use a virtual on line world to enlarge this TRIBE, this COMMUNITY
Strive to duplicate the organic human experience in a DIGITAL space. Simple.
Example: 3 brands come together in a destination to cross promote and they are all that much more successful working together. What does that, as a by product, do for the destination itself? It increases the destination awareness and positive perception. IE: Destination Marketing. Chessa Connect simply connects yet another dot to include a 4th or 5th partner which would be the government or another interested business to capitalize on the new organic destination growth. Only adding more strength to the original 3. And so on and so on. Pretty simple right? That, world, is WHY.

Contact us by Email

Working hours

Mon. – Fri. 8AM – 10PM


(+351) 919 193327